From Startup To Salesforce: Greg Malpass On Building For Acquisition

Join Greg Malpass, founder of Traction on Demand, in a fireside chat with Brent Holliday of Garibaldi Capital Partners, as they explore the journey to Traction’s 2022 acquisition by Salesforce. Greg shares how he scaled the company from a one-person startup to over 1,200 employees, spun off ventures like Traction Guest, Traction Complete, Traction Rec and Hubbl and built for acquisition. Gain insights into his strategies, the deal process, and lessons learned post-sale.