I am a product leader focused on new venture creation & innovation.
I help organizations & teams take a human-first lens to solving business challenges, grounding my approach in principles of design-thinking, behavioural economics & consumer psychology.
While most of my career has been in financial services and fintech, more recently with my work on Zing, an award winning CPG brand I founded in 2020, I’m exploring the intersection between CPG & the creator economy.
I know how to compete on a shoestring budget, and pride myself on building teams and a culture that can thrive in that context.
Areas of expertise/things I’d love to connect about : Fintech, Product Management, Design & UX, E-comm, CPG, the creator economy, Innovation