Entrepreneurs create better mousetraps – products and services that outperform. But even if they’re wildly successful, these entrepreneurs are stuck in a cycle of optimization, customization, and (gulp) price cutting. It’s relentless, exhausting, and limiting.
Big brands know something many entrepreneurs don’t: the path to massive mainstream audiences isn’t building better products. It’s building brands.
Investors love sustainable, scalable, de-risked growth. That’s why they love entrepreneurs with solid brands.
You can build a brand investor love while you build your product and set yourself up for a smoother ride to greater success. Join Marc Stoiber, founder of Brands Investors Love and former creative director for brands like Mr. Clean, McDonald’s and Budweiser as he lays out the roadmap.
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