Be the Acquirer, Not the Acquired

Marie Chevrier, the Founder of Sampler, has had experience on both sides of the table, from entertaining offers for her business to be acquired to becoming the acquirer. In this session, Marie will share her first-hand experience and insights on why the right decision for Sampler was to become the acquirer. With two successful acquisitions in 2023, including an NYC-based digital sampling agency called abeo and, most recently, a Toronto-based user-generated content platform called AdMass, Marie’s advice is sure to be valuable for anyone interested in learning how to build an acquisition strategy and successfully integrate teams. Don’t miss this opportunity to learn from her lessons learned!