As CEO & Founder of Allocadia, Kristine led the company in working with customers including Unilever, Philips, Dell, ServiceNow, Hasbro, and SAP; formed global partnerships with Oracle, IBM, & Adobe; and transformed a legacy category to become the leader in the Forrester Wave for MRM in Marketing Planning, Financial Management, and Performance Management.
In 2021 Kristine led the company to a successful transaction for its customers, shareholders, and 150 employees by bringing together Allocadia & BrandMaker. The combined company now has more than 350 people around the world, a broader suite of complementary products to offer customers, and the deep backing and investment of PE firm Rubicon Technology Partners. She is thrilled to champion the talented leaders who are continuing to grow the combined business as they continue the mission of transforming how marketers around the world work.
Kristine and her twin sister Katherine Berry co-founded Allocadia and raised $30M in funding. Only 2% of VC funding goes to female-only founders. With its $200m transaction, Kristine & Katherine hold the distinction of one of the largest exits by a Female founded company in Canada.
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