Shiv is the Founder and CEO of How To SaaS, a Marketing Strategy Consulting firm that works with leading Private Equity Investors, CEOs and Revenue Leaders. As an advisor, consultant, and fractional CMO, Shiv has helped client B2B companies create hundreds of millions of dollars in enterprise value with Marketing and Demand Generation. Shiv is also the bestselling author of the book Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days — a framework all software investors and executives can use to grow their companies faster. Prior to How To SaaS, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018.
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