Event category: Plenary

Events

Tuesday, February 25 , 2025

04:40 PM – 04:45 PM
Feb 25 5 Minutes Main Room (211-214)
Chair
Judi Hess
Chair

Judi Hess

Former CEO
Copperleaf (Acquired by Industrial and Financial Systems)
04:00 PM – 04:40 PM
Feb 25 40 Minutes Main Room (211-214)

Portrait Of A Leader

What does it take to grow a company to exit? We take an introspective deep dive with two prominent entrepreneurs as we explore the intersection of leadership, M&A, personal exits, and mental survival. Hear first hand, the highs and lows of building successful companies, the type of exits and deal structure each…

What does it take to grow a company to exit? We take an introspective deep dive with two prominent entrepreneurs as we explore the intersection of leadership, M&A, personal exits, and mental survival. Hear first hand, the highs and lows of building successful companies, the type of exits and deal structure each…

Moderator
Devon Thompson

Devon Thompson

Managing Director
RBCx
Panelists
Bill Hunter

Bill Hunter

Founding Member & CEO
Canary Medical
Geordie Rose

Geordie Rose

Founder & CEO
Snowdrop Quantum Applications Corporation
03:20 PM – 04:00 PM
Feb 25 40 Minutes Main Room (211-214)

Anatomy Of An Acquisition

No acquisition is the same, and in this session, leaders will share their personal journeys through a variety of M&A experiences, revealing how they identified the right buyers and tailored their approach based on the type of acquisition. From strategic acquisitions and acqui-hires to partial exits, roll-ups, and…

No acquisition is the same, and in this session, leaders will share their personal journeys through a variety of M&A experiences, revealing how they identified the right buyers and tailored their approach based on the type of acquisition. From strategic acquisitions and acqui-hires to partial exits, roll-ups, and…

Speakers
Kris Hartvigsen

Kris Hartvigsen

CEO
Dooly (Acquired by Mediafly)
Jason Leeson

Jason Leeson

President
Squirrel Systems (Acquired by Volaris Group)
03:00 PM – 03:20 PM
Feb 25 20 Minutes Main Room (211-214)

AI Impact On Growth – What Sales & Marketing Looks Like In 2025

Discover how artificial intelligence is set to transform the sales and marketing landscape, enabling smarter strategies, personalized customer experiences, and accelerated revenue growth. We’ll delve into upcoming trends, innovative technologies, and actionable insights that will position your business at the…

Discover how artificial intelligence is set to transform the sales and marketing landscape, enabling smarter strategies, personalized customer experiences, and accelerated revenue growth. We’ll delve into upcoming trends, innovative technologies, and actionable insights that will position your business at the…

Speaker
Nathan Yeung

Nathan Yeung

Founder
Find Your Audience
01:05 PM – 01:50 PM
Feb 25 45 Minutes Main Room (211-214)

Building Strong To Exit Strong – The Copperleaf Story 

Explore the remarkable journey of Copperleaf, a leader in decision analytics, through the perspective of Judi Hess, the company’s former CEO, along with key players instrumental in its acquisition. Learn how Hess drove the company’s growth by assembling a world-class team, fostering a culture of innovation, and…

Explore the remarkable journey of Copperleaf, a leader in decision analytics, through the perspective of Judi Hess, the company’s former CEO, along with key players instrumental in its acquisition. Learn how Hess drove the company’s growth by assembling a world-class team, fostering a culture of innovation, and…

Moderator
Sean Silcoff

Sean Silcoff

Business Writer & Technology Reporter
The Globe and Mail
12:35 PM – 01:05 PM
Feb 25 30 Minutes Main Room (211-214)

From Startup To Salesforce: Greg Malpass On Building For Acquisition

Join Greg Malpass, founder of Traction on Demand, in a fireside chat with Brent Holliday of Garibaldi Capital Partners, as they explore the journey to Traction’s 2022 acquisition by Salesforce. Greg shares how he scaled the company from a one-person startup to over 1,200 employees, spun off ventures like Traction…

Join Greg Malpass, founder of Traction on Demand, in a fireside chat with Brent Holliday of Garibaldi Capital Partners, as they explore the journey to Traction’s 2022 acquisition by Salesforce. Greg shares how he scaled the company from a one-person startup to over 1,200 employees, spun off ventures like Traction…

Moderator
Brent Holliday

Brent Holliday

Founder & CEO
Garibaldi Capital Advisors
Speaker
Greg Malpass

Greg Malpass

Founder & Former CEO
Traction on Demand (Acquired by Salesforce)